Calbee, Potato Crunch Campaign Website

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Since 1976, Calbee Japan and Four Seas have co-operated to explore the snack market development in Hong Kong. With the broadcasting of a series of TV commercials, Calbee successfully created a trendy snack cultural concept in Hong Kong and became a favourite brand of consumers.

Potato Crunch Potato Sticks is a new product line of Calbee. QR code is printed onto the canister. Customer can scan the QR code to keep track of latest promotional activity of the product.


Our Deliverable /
  • Campaign Concept and Management
  • Website Design and Production
  • Illustrations and Comic Drawing
  • Web Banners Design
  • Advertisement Media Planning and Management
  • Facebook Ad Campaign Management
  • Web Hosting
The Team /

Project Director / KL Yuen
Project Management
 / Edla Pang, Raymond Hui, Bennett Wong
Creative Design / Shirley Tsui, KC Leung
Illustration / Abby Huang
Media Material Design / Erika Tsui
Development / Edwin Yung, Erika Tsui, Hoi Wong, Sergio So