LinkedIn is THE goto place for business professionals. The professional social network boosts over 600 million professionals on its platform. A good marketing strategy to succeed on LinkedIn usually leads to profound business impact. In both its user activity and content involvement, LinkedIn experiences powerful upward trends, making it an even more useful platform to adopt. Naturally, LinkedIn relies on these engagement or social metrics such as LinkedIn followers, LinkedIn likes, endorsements, comments, etc in its algorithm to rank businesses. Here are our tips.
Tip 1: Turn visitors into LinkedIn Followers
It’s silly to buy LinkedIn followers from AppSally or LinkedIn connections when you can get them for free. Strangers who visit your LinkedIn profile will more probably become your LinkedIn follower you than becoming your LinkedIn connection. It is therefore helpful to modify your default CTA button for “Follow” in your profile rather than “Connect.” Changing the button will enable your network to expand quicker and to increase commitment. Moreover, once individuals follow you, you can reach them personally and invite them to communicate. Do note the similarities and differences between LinkedIn follower and LinkedIn connection.
Tip 2: Actively seek LinkedIn Connections
Do you know that you get hundreds of second degree links and thousands of third degree links immediately for every first degree LinkedIn connection you add? And if one of your links wants an email, all its connections can see it updated, so you effectively boost your network by thousands when you boost your contacts by one. This is why one of the biggest ways to increase your LinkedIn connections is to enhance them actively. Target important individuals, thinkers and other important sector experts and connect with them! Ensure each time you submit a customised application for every connection request. You can either share a individual, group, or hobby or just let them know why you want to relate. The possibility of your request being accepted will increase with personal touch.
Tip 3: Clean Up Your LinkedIn Endorsements
Your LinkedIn connections and LinkedIn followers will endorse you for all kinds of abilities— sometimes even the abilities that you don’t have! But it doesn’t mean you have to flaunt to other LinkedIn users just because you have been endorsed with Climbing Walls, Chewing Gum or Shower, except of course, climbing walls plays a critical part in your professional lives.
With LinkedIn, all irrelevant abilities and approvals can be removed. You should prevent “lying,” even if it’s omission, about your skill set.
Tip 4: Have A Professional Profile
We probably should’ve listed this first, since this is probably the most important. If your profile ain’t pretty, you’re getting next’ed! Only use professional photos of yourself. Don’t use your couple photo from 10 years ago (save that for Facebook). LinkedIn profiles with professional photos are 11 times more likely to be viewed. Keep your personal info updated. It doesn’t leave a nice impression on obsolete profiles. People can readily believe that you are not active and that it is not worth it. Moreover, people search for important criteria frequently. You will be excluded from appropriate search outcomes if you do not maintain your profile up to date.