Many of our clients have websites to complement their Amazon store. A website is merely a starting point presence, you need to have social proof. Online reviews are immensely popular and have a significant impact on how your business is perceived. Statistics show that:
- 86% of customers read reviews for local businesses
- 91% of 18 to 34-year-olds trust online reviews just as much as personal recommendations
- Positive reviews make 68% of customers more likely to trust a business.
When you wish upon 5 stars, no matter who you are—your eCommerce dreams come true! However, truth be told; you’ll need a lot more than just wishing to get an excellent Amazon star count.
So today, we’re going to provide 3 easy tips to get Amazon reviews to increase your sales, both legitimately and smartly.
#1: Giveaway Free Products to Get Reviews
Probably the easiest way to get positive reviews on your product, free stuff on Amazon can turn a relatively unknown item into one that is widely popular. This strategy can be beneficial for future sales and is being used for many to test products for Amazon by successful Amazon sellers. Just Google for how to get free stuff from amazon to get started.
If you’re considering giveaways, here’s what you expect to happen:
- A handful of reviews gives your product more attention and better ranking
- It helps your product boast more credibility, and
- Future shoppers are more likely to buy a highly reviewed product without any second thoughts.
Giveaway tips to consider:
- Your first giveaway—try to make it reasonably small
- The second—offer a discounted giveaway (e.g., 10 units at 70% off)
- The third—giveaway with a high quantity (e.g., 20 units at 50% off)
- You get the idea…
If done right, this could help you gain a significant boost in Amazon reviews, rank, and sales.
#2: Family and Friend Reviews
If you cannot afford to sell free things on Amazon or give away free things on Amazon, this strategy is for you.
Most Amazon sellers have solicited at least one or two reviews from a friend or family member. This is, of course, strictly against Amazon’s TOS, and they are quite good at detecting connections between the Amazon reviewer and seller.
Therefore, you must be cautious about having common connections—shared IP addresses and shipping addresses—detected by Amazon when using this strategy. If some reviews or even the Amazon reviewer do seem suspicious to Amazon, they’ll simply not publish them. No harm is done.
#3: Amazon Early Reviewer Program
The new Amazon Early Reviewer Program lets a select number of consumers leave reviews on items enrolled in it. The Amazon reviewers get $1-3 credits from Amazon in return.
Here are the Early Review Program requirements:
- You pay $60 after you receive your first review
- Products eligible for Amazon only
- Minimum selling price is $15
- For products with less than 5-star reviews
Overall, this program is a great value and you should consider enrolling your new products.